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Big tech has its eyes on a relatively new but quickly growing market: sleep aids. Several new high tech products have been released lately which pair smart devices with sleep science to help give users a better night’s sleep.  From wearable sensors that monitor your sleep quality to huggable robots that soothe you to sleep, there are more high tech options for many common sleep disorders than ever before. Despite these gadgets, falling asleep can still sometimes be difficult due to one’s environment. Noise, light, and other disturbances after often causes of insomnia, prompting speaker manufacture Bose to step up and attempted to tackle at least one of these, nighttime noise pollution, with its new Bose Sleepbuds.

The Bose Sleepbuds look a lot like any other wireless earbud system on the market, but are specifically designed to be worn while sleeping. The earbuds work similar to other noise-cancelling or noise-reducing headphones but are tuned to eradicate common nighttime noises which can plague light sleepers. Bose claims the Sleepbuds are “tiny, comfortable and replace the sounds of busy city streets, noisy neighbors or a snoring partner with soothing sounds to help you fall asleep—and stay asleep.” The built-in battery is claimed to last for two whole night’s sleep, and a companion mobile app is used to control the buds and select from a variety of soothing sounds to help users get a good night’s sleep.

Bose has curiously launched an Indiegogo campaign for the Sleepbuds, a strange choice for a global manufacturer with a track record of decades of successful products. But hey, it’s 2017. If you’re not on Indiegogo, you’re not hip I guess. “Super Early Bird Pricing” for the Bose Sleepbuds starts at $150. I tend to believe that bringing more technology into the bedroom is counterproductive to sleep, but as someone who uses a white noise generator or fan every night I have to admit I’m intrigued. The Bose Sleepbuds ship February 2018.

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